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Teaching, Learning, Leading CONFERENCE 2005 |
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Denise E. Murray |
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abstract ELT organizations often need to respond to changing demands. Strategic planning is a process in which an organization examines itself and its environment, determines where it wants to be in 5 or 10 years' time and how to get there. In other words, how the organization wants to be strategically placed and how it can achieve this. The presenter will provide a framework for strategic planning and then discuss how such a framework might be used in the region. Participants will have the opportunity to work through some stages of the strategic planning process, applying it to their own institutions. | |
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Biodata Denise E. Murray is Director of the National Centre for English Language Teaching and Research and Professor of Applied Linguistics at Macquarie University, Sydney. She was Chair of Linguistics and Language Development at San José State University, California for 9 years. Her research and publications focus on crosscultural literacy, language education policy, language program management, and the intersection of language, society and technology. Her publications include Diversity as Resource: Redefining Cultural Literacy, Knowledge Machines: Language and Information in a Technological Society, and Communicating on the Net. She was on the TESOL Board of Directors for seven years, serving as President in 1996-7. |