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Teaching, Learning, Leading CONFERENCE 2005 |
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Nic Underhill |
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abstract This workshop presents a simple model for producing a business plan for an English language-teaching program. We establish some basic terminology and examine the benefits and drawbacks of the model, which can be adapted for use in different circumstances. Consideration of the annual business planning cycle leads to the construction of a financial plan, based around an analysis of the variable costs associated with each course. Finally, the attribution of fixed costs is considered in order to arrive at a definitive course costing. This practical workshop is intended for participants who are already involved with or interested in the business planning and financial management of a language-teaching program. It is intended to be participative and includes activities for which a calculator may be helpful. | |
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Biodata Nic Underhill is the co-author of An ELT Manager's Handbook (Macmillan Heinemann 1994), has 20 years' experience of managing language schools and projects and has run ELT management seminars and workshops in a number of countries. He is currently an Assistant Director in the Operations Group at Cambridge ESOL, part of the University of Cambridge Local Examinations Syndicate, and was previously head of the TESOL Centre at Sheffield Hallam University. Before that he taught English and managed programmes in Kuwait, France and UK. He holds a PhD in language testing and is the author of Testing Spoken Language (Cambridge University Press 1987). |